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Creality is slated to go public on the Hong Kong stock exchange. The value-engineered desktop Material Extrusion maker has branched out. It now makes sophisticated K1 and K2 desktop systems, vat polymerization systems, 3D scanners, and laser cutters. Creality sells a lot of filament and is improving its software. Creality has revenues of $318 million, $12 million in profit, and shows a year-on-year growth rate of 28%. It is clear that we need to rethink our approach to Additive. We are not stagnant as an industry; some players are. And there is growth and intense competition in the desktop market. Many would therefore assume that the desktop players will aim ever higher and try to displace companies with more expensive printers. But, this may not be the case.
Feature image courtesy of Creality: The Creality Ender‑3 V3 SE
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